What are Charismatic Megafauna I hear you say? Well, they are some of the most recognisable animals on the planet – the African lion, the Bengal tiger, the Giant Panda, elephants, rhino, the Bald Eagle; just to name a few. As a concept they are used by conservationists, zoos, animal rights activists and the like to engage with the general public. Charismatic Megafauna (also known as Flagship species or just charismatic fauna if they are smaller in stature) are those non-human animals who have become representative of ecosystems, countries, continents and organisations. It is their recognisability, often combined with scarcity, that makes them so valuable.